The makers of the high-energy, eat-and-run Clif Bar needed 85,000 pounds of almonds, and they had to be organic. But the nation's organic almond crop was spoken for.
Mainstream supermarkets, eyeing the success of organic retailers such as Whole Foods, have rushed to meet demand. The Kroger Co., Safeway Inc. and SuperValu Inc., which owns Albertson's LLC, are among those selling their own organic brands. Wal-Mart Stores Inc. said earlier this year it would double its organic offerings
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The dilemma of how to fill the gap between organic supply and demand is part of a long-running debate within America's booming organic industry. For many enthusiasts, organic is about more than the food on their plates; it's a way to improve the environment where they live and help keep small-scale farmers in business.
Even Stonyfield Farm, an organic pioneer in the United States, is pursuing a foreign supplier; Stonyfield is working on a deal to import milk powder from New Zealand.
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The dilemma of how to fill the gap between organic supply and demand is part of a long-running debate within America's booming organic industry. For many enthusiasts, organic is about more than the food on their plates; it's a way to improve the environment where they live and help keep small-scale farmers in business.
Even Stonyfield Farm, an organic pioneer in the United States, is pursuing a foreign supplier; Stonyfield is working on a deal to import milk powder from New Zealand.
A member of the farmer-owned Organic Valley cooperative, Forgues got his dairy farm certified nearly 10 years ago. Organic Valley supplies milk to Stonyfield.
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